Christmas Cannabis Trends

The holiday season is undoubtedly the most popular time of year for cannabis sales. In fact, the journal Drug and Alcohol Dependence reports a 13% increase between October through December.

This probably doesn’t come as too much of a surprise. We’ve recently discussed how sales increase dramatically the Wednesday before Thanksgiving. Naturally, this trend will continue into the holiday season.

However, what drives these sales is more than just personal consumption. As more and more Americans embrace legalization, cannabis has become a staple gift in many households. And marketers have taken notice.

More festive cannabis products are hitting store shelves, from advent calendars to stocking stuffers. Furthermore, we’ve seen an increase in holiday-themed products/strains. For example, Green Roads offers holiday-flavored CBD gummies:

If you want to share a holiday marijuana gift, it helps to get creative. While you can go into any dispensary and buy an ounce to spread out your friends, why not personalize the experience?

First, you can do this by customizing the type of weed you buy. Consider factors, such as whether your gift receiver prefers Indica or Sativa. Or, if they use cannabis for a particular health condition (i.e. anxiety), consider which terpenes are best for easing that ailment.

From there, you can get even more creative. Consider custom cannabis packages, containing an assortment of goodies, whether these are pre-rolls, DIY edibles, or CBD wellness products.

Remember that you don’t have to exclusively give the gift of cannabis. There are other, cannabis-related options your loved ones can enjoy, such as the Stündenglass Gravity Infuser:

If you manage a cannabis business, there are a few things your brand can do to get in the holiday spirit. Here are our 12 days of Christmas marketing strategies for you:

1. Develop a holiday marketing strategy.
2. Offer seasonal promotions.
3. Ensure your website is SEO-optimized (you can expect heavy traffic).
4. Check to ensure everything is mobile-friendly.
5. Be creative with your holiday campaign, offering limited-edition products.
6. Create a festive email marketing campaign.
7. Write gift guides (and ensure products match these guides) to help customers. Charlotte’s Web is a prime example.
8. Run a holiday story that relates to your brand.
9. Target local ads (i.e. billboards).
10. Retarget your audience, more non-traditional cannabis consumers buy during this time of year.
11. Use social media and influencers to promote trends.
12. Measure your success and determine how you can do better next year.

Some brands offer bundles of products to make it easier for buyers. Avida CBD is a great example, offering a wide selection of bundles for different needs:

Now that two-thirds of Americans believe in recreational cannabis, it comes as no surprise that many incorporate it into their holiday traditions. When you once had to take a “walk” with your cousins just to get a few tokes, now you can enjoy right alongside grandma! Well, maybe…

Everyone’s family operates differently and we’re not here to define how yours should handle cannabis and holiday celebrations. Still, we are here to suggest more seasonal bars have a section of marijuana treats.

In fact, many families incorporate marijuana edibles for Christmas. How so? You can go the traditional route and simply make some pot brownies for everyone. Or, you can get a little more creative.

Plenty of online resources have suggestions for cannabis-infused holiday treats – from eggnog to cocktails. Or, you can always opt to purchase a cannabis-infused beverage to have in the cooler. One of our favorites is from Miraflora:

While cannabis may be safer than alcohol, that doesn’t mean it comes with no risks. These products still cause intoxication and should be used responsibly.

In simple terms, this means you shouldn’t operate a vehicle while you’re stoned. You should avoid giving cannabis products to your pregnant family members. And you should always keep products out of reach of children.

However, even more so, you should consume responsibly. Don’t get too high at your family gathering to have a panic attack and leave. Keep it light and cheerful, as the holidays are meant to be.

And if you need something to offset the psychoactive elements of THC, you’ll want to incorporate a potent CBD product. We recommend NuLeaf Naturals CBD oil as it comes in a healthy 30mg of full-spectrum extract: